It’ll be interesting to see next year’s version of Ben McConnell’s weigh-in : RRW’s Direct Marketing Blog reports that the Direct Marketing Association has eliminated the $1 fee it had been charging consumers to be part of its opt-out service, the DMA Mail Preference Service. ____________________________________________________________________________________ I’ve written a white paper called The Seven Deadly […]
Ben McConnell of Church of the Customer has made a yearly tradition of keeping all of the direct mail he receives during the holiday season — and putting it on a scale. This year: 21.5 pounds. Up over two pounds from last year, and a more-than-50 percent increase from 2005. His post gives some examples […]
Would you change anything about your store or office if you knew that your customers were recording their experiences, and could post them folr all the world to see? Well, it’s happening. Check out the cell phone camera slide show from Paul McEnany’s visit to Kohl’s. Thanks to Church of the Customer for turning me […]