The advertising onslaught you face at the supermarket is about to increase — a company called MediaCart, in partnership with MicroSoft, is unleashing targeted video advertising in the cart itself. According to Online Media Daily, Using Microsoft’s technology, MediaCart will execute anonymous ad targeting through data obtained from ShopRite’s customer loyalty card program. For the […]
It’ll be interesting to see next year’s version of Ben McConnell’s weigh-in : RRW’s Direct Marketing Blog reports that the Direct Marketing Association has eliminated the $1 fee it had been charging consumers to be part of its opt-out service, the DMA Mail Preference Service. ____________________________________________________________________________________ I’ve written a white paper called The Seven Deadly […]
Would you change anything about your store or office if you knew that your customers were recording their experiences, and could post them folr all the world to see? Well, it’s happening. Check out the cell phone camera slide show from Paul McEnany’s visit to Kohl’s. Thanks to Church of the Customer for turning me […]