Last week I was interviewed by marketing expert and copywriting pro Susan Rich on her internet radio show, Your Marketing Plan. We discussed the seven deadly advertising mistakes that businesses make, and how they can fix them. Topics ranged from copywriting to media buying to how long it takes for a campaign to work. Click […]
The short version: subscribe to the Phil Bernstein on Advertising Newsletter here, and I’ll send you a copy of my newly-revised-and-expanded report, The Seven Deadly Advertising Mistakes and How to Fix Them. The newsletter is free, it comes out by email twice a month, and you can unsubscribe any time you want to. Here’s the […]
Find out tomorrow, right here. On Thursday, January 12, I’ll be appearing on Susan Rich’s internet radio show, Your Marketing Plan. I’ll discuss the seven most common mistakes companies make when they advertise, why those mistakes will hurt your results, and ways to fix them. I’ll also tell you how you can get a free […]
I’ve spent some time on bad customer service lately — Best Buy, Ocean Marketing and Penny Arcade, and, of course, SuperBookDeals have offered plenty of material. So it’s only fair to salute three companies — two national, one local — who did some small things that made things just a little bit nicer. In December alone: The […]