I’m not a smoker — never have been. So when I saw this ad for Chantix, my reaction was purely academic. This is the longest, scariest disclaimer — after 17 seconds of “testimonial”, the warning language starts, and runs for more than a minute –I’ve ever seen, and my initial thought was that Pfizer was […]
Tom Gill Chevrolet, a dealership in Florence, Kentucky (near Cincinnati), is offering an interesting gift-with-purchase: dinner with Pete Rose. Be offended, or saddened, if you wish. Pete has to make a living, and he’s not allowed to do it in baseball. The only thing I want to know is whether it works.If this promotion sells […]
Let’s say you own a pizza shop, and want to accomplish two things: 1. Attract more people to your establishment 2. Inflict some damage on the competition What can you do? According to brand guru Martin Lindstrom, here’s what an Australian shop did: Instead of spreading money between off- and online ads, it spent the […]
The other day my ex-radio colleague and fellow blogger Jennifer Schurter brought the a recent Quiznos commercial to my attention. Quiznos has decided to use singing cats to promote their new value menu: In this endeavor, Quiznos is emulating Mcdonald’s’ iconic singing fish campaign. Like McDonald’s, they’re using a deliberately-obnoxious singing “animal” to cut through […]
In the past decade, we’ve lost some important behind-the-scenes giants in the world of brands. Adolph Levis, who developed the Slim Jim meat snack, died in 2001. – Arthur Schiff, the advertising copywriter who coined the phrases “But wait, there’s more!”, “Isn’t that amazing?” and “Now How Much Would You Pay?” passed away in 2006. […]