Sunday’s New York Times covers the rising profile of Twitter, Facebook, and other social media, in organized religion. Challenges include setting rules and boundaries In online debates and private discussions, leaders of all faiths have been weighing pros and cons and diagramming the boundaries of acceptable interactions: Should the congregation have a Facebook page, or […]
I flew halfway around the world for a copywriting lesson. We’d spent the afternoon wandering through Hoi An — a Vietnamese town near the coast that’s known for its clothing stores. It was brutally hot, and I’d already crashed back at the hotel. My wife and sons had tired of wandering into a series of […]
Branding’s gotten a bad rap lately. In an economy that has made marketing money increasingly difficult to come by, it’s not unreasonable to want a measurable return from every single dollar invested. Because branding campaigns generally don’t have a measurable response mechanism — or even an offer to respond to — it’s easy to conclude […]
I can’t endorse this, as it’s basically an attempt to deceive. And the same concept showed up in the movie “You Don’t Mess With the Zohan”. But I have to admire, grudgingly, a guy who has the cojones to name his store “Going Out of Business.” _______________________________________________________________________________________________________ Check out Phil Bernstein’s Facebook Fan Page […]
The Catalyst, a blog on television advertising published by Eckstein Summers Armbruster & Company, tackles the subject of “offline media’s growing impact on online search” … an advertiser’s web site may tell them they’re getting leads from search engines, when in fact many of these leads originated with a smart (cost-efficient) television campaign. TV is […]