In case you were thinking that the recent Presidential election signals a new, color-blind United States of America, there’s some evidence that we may not be there yet. A Savannah, GA auto dealer named O. C. Welch was in a foul mood one day recently, and happened to be near a microphone. You can hear […]
The cover story in the current Business Week contains a powerful photograph of a man in New York’s Times Square. I don’t know him or anything about his situation, and hope he finds a job soon. But I can’t help but lament the opportunity he may have missed. Within that missed opportunity is a copywriting […]
… may be the lowly Post-It Note. According to Roger Dooley’s Neuromarketing Blog, using a Post-It Note to personalize a sales letter can make a huge impact: In Yes! 50 Scientifically Proven Ways to Be Persuasive, Robert Cialdini describes an interesting twist on the handwritten note. A survey was mailed with three cover letter configurations: […]
Sometimes innovation means going backwards. And sometimes it means moving an old concept to a new industry. Much has been made lately about the return of the layaway plan — a long-out-of-fashion retail program in which an item is kept at the store while the customer makes payments on it. Until recently, the layaway had […]
If you’re an attorney specializing in personal bankruptcy, you’ll be interested in this recent article from the New York Times. You probably already know that the economic downturn has greatly increased the number of people filing for bankruptcy — those people are calling you now. But here’s something that may be a little less apparent: […]