There are sales gurus who tell you to have a scripted 30-second sales pitch ready to leave on a voice mail. There are consultants who recommend leaving vague and, sometimes, deceptive messages to pique a prospect’s curiosity. And there are those who say you should never leave a message. This afternoon, someone left a phone […]
If there’s one thing becoming increasingly clear in 2008, it’s that marketing techniques that have worked for years — and in some cases decades — may not get the job done anymore. Like it or not, the market’s different now. Nobody knows if the differences are temporary or permanent. But for the short term, at […]
This is a confidential message intended for Portland-area companies home remodeling or home improvement businesses. If you are not interested in talking to local homeowners in Northwest Oregon or Southwest Washington, you are forbidden to read this post. Please log off immediately. Are they gone? Good. Now that it’s just us, I wanted to tell […]
A quick follow-up to Wednesday’s post on airline ads. What the heck, why not just paint the whole airplane? On Ideoblog, Larry Ribstein’s posted a picture of a plane he rode, emblazoned with the Highland Park distillery logo. Apparently, if you ask they’ll give you a small bottle of whiskey.Here’s hoping the pilot wasn’t partaking… […]