Ani DiFranco once said that every tool is a weapon if you hold it right. LinkedIn can be a very powerful sales weapon — but it will backfire if you don’t use it correctly. LinkedIn has become a powerful tool for researching and making contact with new prospects. But like any other tool, there’s a right […]
Let me tell you why I am not a fan of Super Bowl advertising… it sends the wrong message to our LOCAL advertisers. – Tom Ray, Jim Doyle & Associates As the Super Bowl approaches, the advertising critics are out in force. Most of them will miss the point. When you’re deciding whether the ad you just […]
We work in the persuasion industry. As advertising sellers, first we must persuade a prospect to meet with us… and then consider our proposal… and then buy. Then we must design a campaign that persuades our client’s prospects to take action. Here are five books that will help you develop the sales skills to persuade… and […]
The grand illusion of advertising – perpetuated by every seller of ads – is that your problem is #1: the right people haven’t heard about you.
But the painful truth is probably that the right people heard but didn’t care. — Roy Williams
There are lots of ice cream store chains in the United States. But there’s only one Big Gay Ice Cream. The company began its existence in Manhattan as the Big Gay Ice Cream Truck in 2009, and quickly took off. There are now two shops in Manhattan, along with a “permanent pop-up” at the Ace Hotel […]
