Category Archives: Media

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The Call-to-Action: Make It Easy For the Prospect

When you deliver an advertising message to a group of prospects, you have a short period of time to convince that prospect to take action — pick up the phone, log onto a web site, or walk into a store. If they take the action and don’t get what you promised them, you’ve lost the […]

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The Great Twitter Challenge: A Review

The Great Portland – Vancouver Twitter Challenge is now history. When I started working on this, I wanted to see if Twitter could work as a marketing and promotions tool. My conclusion: yes, but it’s not ready to play a major role in most companies’ marketing plans. The negative: numbers, and tracking. Numbers first — […]

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Great Twitter Challenge Prize #8

    PRIZE MUST BE PICKED UP IN PORTLAND Green Lubrication Solutions is providing a Motorsilk engine treatment, gas treatment, and transmission treatment — a $77 value. On the GLS website, CEO Randy Hufford says, In these expensive times, whether you are looking for better gas mileage or protecting your budget from costly vehicle repairs, […]

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Great Twitter Challenge Prize #2

  READ THE CONTEST RULES HERE PRIZES MUST BE PICKED UP IN PORTLAND Prize #2 in the Great Portland-Vancouver Twitter Challenge: A snazzy windbreaker and shirt combo (one jacket, one shirt, both size XL). The jacket is black, and the shirt is an off-white — I think they call it “stone” in the catalog. Thanks […]

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Join The Great Portland – Vancouver Twitter Challenge

I’ve been among the skeptics on Twitter, but two recent events are causing me to take another look: * During the recent terrorist attacks in Mumbai, many witnesses, victims and hostages used Twitter to communicate with the outside world. While the event was going on, Twitter was as important as CNN in trying to figure […]