Tag Archives: human resources

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Recruiting Case Study: Radio Gets Results for Owens Corning

Owens Corning was preparing to open a new plant in Gresham, Oregon. They needed to recruit skilled workers for some tough-to-fill positions. So Owens Corning decided to give radio advertising a try. We put together a combination radio-and-online campaign on 1190 KEX Radio in Portland. Did it work? We’ll let John McClellan of Owens Corning […]

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Recruiters Use Radio Advertising To Reach Passive Candidates

I’m working with a Portland insurance company on a radio-and-internet campaign that hit the airwaves this week. The recruiter needs salespeople, and this is what he told me: Each year, he hires roughly 100 sales agents 50 of those agents will be gone before the end of their first year  Of the 50 who remain, 25 […]