Richard Laurence Baron’s Signalwriter Blog tipped me off to the fact that in the Czech Republic, they’re putting advertising on dog poop bags. If the radio/online thing doesn’t work out for me, it’s good to know what the next step will be on my career path… __________________________________________________________________________________ Email Phil Bernstein here. Like what you’re reading? […]
You can subscribe to my blog. You can connect with me on LinkedIn. You can “Friend” me on Facebook. And now, I’m on Twitter, too. Frankly, I’m not sure why, exactly. But supposedly, this blog is now synced up with Twitter, so my “followers” (assuming I have any) will get a “tweet” when I publish […]
Many of my long-time customers are now, finally, using their web sites as selling tools. They often ask how they can most effectively drive prospects to their sites, and convert them to customers. Here are seven techniques, based on education and trial-and-error in the field: 1. Have one call to action in the ad — […]
It used to be you could escape the outside world by going to the bar. Then somebody put a neon “Budweiser” sign in the window, and another enterprising chap realized that the bathroom walls could be an advertising medium. And now, “Welcome to Napkin Advertising.” So says Nap Ads. The bar owner gets free napkins, […]