These come courtesy of Roy Williams’ Monday Morning Memo, this week entitled “Blind Spots”. Just two points to consider — read the whole thing here. 2. reputation. Consider the people who don’t buy from you. Are they buying elsewhere because they haven’t heard about your company, or is it because they have? I’ve never met […]
Time to follow up last year’s post on the SalesGenie Super Bowl ads. To start with, a note so that you don’t think I’m a complete boob: I hated them. Poor animation. Ethnically insulting, bordering on racist. Not even remotely clever. And yet… I think they’ll work. And by “work”, I mean bring in enough […]
There’a a provocative post by Chris Anderson on the Long Tail Blog about public radio. Mr. Anderson is a fan of a number of public radio shows, but doesn’t much like his local station. And he hates Pledge Week. So… I’m listening to more and more of my favorite NPR shows (This American Life, Terry […]
Much talk recently about how social media and viral marketing are changing the way things are advertised and sold. Done well, it has some real advantages for marketers. Nancy Arter on RRW Consulting’s Direct Marketing blog has a very interesting post on the subject. Here’s an excerpt of her view: “The idea of customers selling […]
The advertising onslaught you face at the supermarket is about to increase — a company called MediaCart, in partnership with MicroSoft, is unleashing targeted video advertising in the cart itself. According to Online Media Daily, Using Microsoft’s technology, MediaCart will execute anonymous ad targeting through data obtained from ShopRite’s customer loyalty card program. For the […]