I just finished Day 2 of Dan O’Day’s Copywriting Master Class. Just Dan and ten students. Two flew in from Australia, one from Canada, and one from Fiji. Although there are lots of people writing and producing radio commercials in Oregon and Washington, I’m the only person from the Pacific Northwest at this seminar. So […]
A short post, as I’m at Dan O’Day’s Copywriting Master Class for the next three days. Dan delivered this gem in the morning session today: “Don’t talk to me about your grass seed — talk to me about my lawn.” ____________________________________________________________________________________ Click this link to subscribe to Portland’s Finest Advertising Blog. Request your free copy […]
Tuesday’s Wall Street Journal article on first-time Super Bowl advertisers begins this way: Super Bowl viewers will be on the lookout for rookie mistakes — and not just on the field. Advertising at the big game is a gamble for newcomers not just because of the rising cost of buying the ads — advertisers are […]
The short answer is… um… no. A longer and more interesting answer appears on a recent episode of the public radio show This American Life. The episode is called “Shouting Across the Divide” (it originally aired in 2006) and concerns “what happens when Muslims and non-Muslims try to communicate, and misfire.” In a segment called […]
For those in any industry who agonize over their media choices and then have someone “just bang some copy out”, here’s more evidence that every word can be precious. Interesting article on msn.com about how the choice of words in a listing can increase — or lower — the perceived value of the house. “In […]