Let me tell you why I am not a fan of Super Bowl advertising… it sends the wrong message to our LOCAL advertisers. – Tom Ray, Jim Doyle & Associates As the Super Bowl approaches, the advertising critics are out in force. Most of them will miss the point. When you’re deciding whether the ad you just […]
According to my readers, voice mail still has some life to it. Nearly 90% of the people who took the poll still listen to their messages at least some of the time. Photo by Qilux/DPC 49.28% — Almost exactly half said that they “always listen to their voice mail messages.” 40.58% – eported that they “sometimes […]
We work in the persuasion industry. As advertising sellers, first we must persuade a prospect to meet with us… and then consider our proposal… and then buy. Then we must design a campaign that persuades our client’s prospects to take action. Here are five books that will help you develop the sales skills to persuade… and […]
Is your website working against the rest of your advertising? A poorly-conceived site can stop the traffic dead in its tracks. Photo Credit: Free HDR & Photomanipulations – www.freestock.ca via Compfight cc I met recently with a personal injury attorney in the south. His practice handles the usual PI stuff — car wrecks, product […]
Here is a terrific example of advertising that enters the conversation America is already having in its head. What are we thinking about on October 30, 2014? Ebola and Halloween, that’s what. Many fine American entrepreneurs are offering “Ebola costumes” this year. An organization called Doctors of the World* has set up a fundraising landing […]
