Alternate title: “Some Companies Just Don’t Care” People in the customer-service advice-giving business love to tell the story of United Airlines and Dave Carroll. It’s a very entertaining tale of a customer who, having felt mistreated, used the power of the internet to do an enormous amount of damage to a large company’s reputation. It’s […]
Today’s lesson: make sure the folks in Marketing and Operations are talking to each other. This ad was on the front page of today’s Sunday Oregonian: As an ad professional, they had me at “$15 off plus free delivery”. A nice, simple offer. Strong call to action, with a reward for taking it. Although the […]
In any organization of significant size, there’s a sales department and an operations department. There are three principles that apply: They need each other. They don’t understand each other. Often, they flat-out hate each other. So it is with radio stations. When an advertising salesperson sells a commercial schedule, the vision of the client travels […]
There’s been a steady drumbeat for months about media dollars moving from “traditional” media to online. According to a recent report by Outsell, a California company that tracks the information industry, online advertising spending will exceed print advertising for the first time this year. Here are some predicted numbers from Outsell: $120B Online/Digital $112B Print/Magazine […]