“Most ads aren’t written to persuade, they’re written not to offend.” — Roy Williams What do you do when people don’t like your ads? Not long ago an ad agency pulled a home improvement commercial off the air in Portland and Seattle because several listeners had called the client to complain about it. The […]
I’m delighted to announce that I’ll be speaking at the Katie Kelley Networks Fall Soiree in Portland, Oregon on Tuesday, October 7. My topic: Sales Skills for Reluctant Salespeople Date: Tuesday, October 7 Time: 6:00-8:30pm Place: Opal 28, 510 NE 28th Ave, Portland, OR 97232 Register here Questions: contact Katie Kelley at Katie@KatieKelleyNetworks.com or call […]
I was meeting with the owner of an upscale ladies boutique in a southeastern state. Although the store sold all manner of women’s clothing, the largest revenue driver was shoes. Apparently, ladies love shoes. Who knew? The conversation had just turned to social media, and I asked the owner how effective the store Facebook page […]
Recently a television Account Executive in Iowa brought me a copy of the local YellowBook – one of the two “major” phone directories in that part of the state. She showed me an ad that appears just inside the front cover. The headline was “Directory Options”, and the first line read: “To opt out of […]
The #1 competitor you face today isn’t another company. It’s the customer’s decision to do nothing, to make no change at all…The value they perceive that you offer isn’t big enough to offset what they think it will cost to implement something new.” — Kevin Davis, President of TopLine Leadership and author of “Slow Down, […]