What a Nigerian Prince Can Teach You About Marketing

If you have an email address, you have undoubtedly received several variations of the “Nigerian scam” over the years. This is a message purporting to be from someone representing a high official in that African nation. There is a big pot of money hidden somewhere, and they need your help in getting it out of […]

No Escape: Guess Where Advertisers Will Find You Now?

Advertising on men’s room walls is not uncommon. But Michigan’s Office of Highway Safety Planning has moved their messaging just a little bit lower. According to the Detroit News, Michigan officials are distributing 400 Interactive Urinal Communicators — in layman’s language, talking urinal cakes — to 200 bars and restaurants throughout the state. If you […]

The Portland Media Documentary

To start with, a disclosure — an interview with me appears in this documentary. The American news media world underwent some seismic changes between 2009 and 2011. These changes happened everywhere… big markets and small markets; big companies and small companies; radio, TV, and newspaper. The catalyst for all this… the hero or the villain […]

“Showrooming” in Reverse How Online Shopping and Research Can Benefit a Bricks-and-Mortar Business

One of the biggest threats to brick-and-mortar retailers in 2012 is “Showrooming”: consumers who walk into a store with a smartphone to look at merchandise and make use of the expertise of the staff… and then make their purchase online from Internet retailer at a lower price. Conventional wisdom holds that because of the “Showrooming” […]

Why Subtlety Doesn’t Work Anymore

A couple of years ago, author/public speaker/comedian Andy Nulman wrote a blog post discussing his challenges as he gets up in front of an audience: “The Internet has changed everything. It has contracted attention spans to an almost ridiculously-microscopic measure, and has sung the swan song for the concept of subtlety. For example, the old ‘speaker’s adage’ […]