The retail and airline industries are not, in general, known as bastions of great customer service. A constant onslaught of books on customer service, motivational speakers and consultants have had limited success in convincing stores and airlines to get better. So, what will convince them? A couple of stories in this morning’s New York Times offer […]
As advertising has continued to pop up in areas that were formerly ad-free — supermarket conveyor belts and airline tray tables come to mind — I’ve often wondered where the line is. At what point will people just refuse to allow any more clutter? The City of Galveston, TX, in partnership with Frito-Lay, inadvertently stepped […]
During my presentation/interview at the Northwest Business Virtual Summer Conference, Tom Cochrane asked me what the big difference is between marketing with social media (Facebook, Twitter, etc) and using the traditional sources such as TV, radio, and print. I replied that there has always been something of a “contract” between the audience and old media […]
I’ll be one of the presenters at the Business Northwest Virtual Summer Conference, happening over three days (July 9-11) later this week. The theme of the conference is “Getting Your Business Message Out in Today’s Economy With Today’s Technology.” There’s a live event at the Marriott on July 9th at 9:30am featuring a panel with […]