Many in the marketing community have criticized FedEx for buying Kinko’s and changing its name (to FedEx Office) and culture. So it’s only fair to praise them for a very smart piece of word-of-mouth marketing. As I write this on Tuesday, March 10, FedEx Office stores across the country are printing resumes at no charge for […]
When I wrote recently about the ethics and advisability of rebate offers, local reader and attorney Kevin Spence had this to say: Gift cards, rebates and vouchers are all kind of a scam in my opinion. They are all designed with a certain failure rate. Whether the failure is caused by the recipient losing it […]
Dr. Floyd Kasch operates Sleep Dentistry of Portland. As the name suggests, Dr. Kasch concentrates on sedation dentistry. His target patient is someone who is afraid of going to the dentist. I’ve seen statistics indicating that up to 40% of the population does not see a dentist regularly; in many cases this is because of […]
The image of the corporate jet has taken quite a beating recently. And that’s a bad thing if you’re in the private jet business — like Cessna. For the short term, at least, Cessna must reposition their product as a necessity rather than a luxury. So they’ve launched a campaign portraying the private plane as […]