Category Archives: Phil Bernstein

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Ex-Radio Salesperson Makes Good

We in the media sales business are not, as a group, the most imaginative of folks. When we change jobs, we either go to a competitor, open an ad agency in our house, or find something else to sell. My old KPOJ colleague and fellow blogger Randy White has bigger ambitions. He’s out to change […]

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Impressive Use of Twitter

As much as I’ve tried to keep up with the whole social media thing, Twitter is one wrinkle I haven’t figured out yet. I’m on it, am following some people, and have some people following me. But I haven’t found a way to make it a valuable part of my marketing arsenal. Not yet, anyway. […]

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FedEx Wins Some Christmas Day Word-of-Mouth

In my office, our main overnight delivery service until recently was DHL. It was cheaper than FedEx, and reasonably reliable. But the word around the office was always that if you were serious about getting a package to someone overnight, you should spring for FedEx. DHL is gone now.  On Christmas Day FedEx took a […]

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Seth Godin Helps Me Get Over Myself

I took a “no” yesterday from a client who should have said “yes.” Spent a good part of my Saturday fuming about the considerable effort I’d put in, the difficulty of communicating with the decision-maker through a third party, and my firm belief that if he’d gone ahead with what I’d proposed, it would have […]