Driving to the office today, I heard a radio ad for a local X-Rated merchandise establishment — Fantasy for Adults Only. They are having a Tent Sale. And like every good tent sale, free hot dogs will be served. Would you eat a hot dog at an adult shop? ___________________________________________________________________________________ Click this link to subscribe to […]
I subscribe to Roy Williams‘ view that campaigns rarely fail because they use the wrong medium; they fail because they deliver the wrong message. But it’s an uphill battle — one of the most common objections an advertising salesperson hears is “We tried [name of medium here] and it didn’t work.” The other day a […]
On LinkedIn’s Answers Forum, Don Carli asked this question: Is it important for advertisers to know the carbon footprint of the advertising media they buy? My answer, which I didn’t spend a lot of time thinking about, was this: While there may be exceptions (skywriting comes to mind), in general, carbon footprint has to rank […]
For those who have sent out press releases, only to be met with complete indifference: Tara Bloom’s blog Ditch the Dusty Widget points us to a New York Times article on getting your press release noticed, and used. From the Times article: Those who make their living composing news releases say there is an art […]
Church of the Customer’s Ben McConnell uses the airlines’ current troubles as a springboard to discuss membership fees — would instituting a membership fee (like Costco, etc) in frequent-flyer programs generate real loyalty? Research in the 1990s by Alan S. Dick in the Journal of Product and Brand Management might indicate yes. In conducting computerized […]