Last week I called on an orthodontist — or more specifically, the practice’s office manager. I learned two things of note: 1. Things are really, really slow these days. Parents are still bringing their kids in for braces, but in smaller numbers. And their lucrative adult-braces business is way down. 2. The doctor has steadfastly […]
During my presentation/interview at the Northwest Business Virtual Summer Conference, Tom Cochrane asked me what the big difference is between marketing with social media (Facebook, Twitter, etc) and using the traditional sources such as TV, radio, and print. I replied that there has always been something of a “contract” between the audience and old media […]
I’ll be one of the presenters at the Business Northwest Virtual Summer Conference, happening over three days (July 9-11) later this week. The theme of the conference is “Getting Your Business Message Out in Today’s Economy With Today’s Technology.” There’s a live event at the Marriott on July 9th at 9:30am featuring a panel with […]
The Catalyst, a blog on television advertising published by Eckstein Summers Armbruster & Company, tackles the subject of “offline media’s growing impact on online search” … an advertiser’s web site may tell them they’re getting leads from search engines, when in fact many of these leads originated with a smart (cost-efficient) television campaign. TV is […]