I’ve made the Sweet 16 (out of more than 100 entries) of the Inside Sales Experts Elevator Pitch Contest. For the next 72 hours (as of March 26), I’m up against the always-dangerous Joseph Kupstas of Goodfellas Construction. If you could take a moment to click here and vote for Phil Bernstein, my mother would […]
My friend Susan recently alerted me to an article about I-Booze — a Seattle-area online service that delivers alcohol, cigarettes, and other items. Founder Karim Varela came up with the idea while sitting in a San Francisco jail on a DUI charge. ‘I was sitting in jail for eight hours with nothing to do besides […]
Deadspin alerted me to this video by Ben Gullett. Ben’s dad, Mark Gullett, was laid off from his marketing position with hockey’s Tampa Bay Lightning. So Ben put together the video in an effort to help his father get a job. As a piece of advertising, there’s much to criticize: 1. It’s all about the […]
The full page ad in Sunday’s New York Times offers an Ellen Tracy Trench for $150. There’s a color photograph, and the caption underneath says THERE’S NOTHING NAUGHTY ABOUT BUYING THIS TRENCH… WEARING IT, HOWEVER, IS ANOTHER STORY. Who might buy — and wear — a coat like this? I’m thinking that the target is, […]
While most of you were out having a wild Saturday night, I was home reading one of Dan Kennedy’s marketing newsletters. Go ahead. Envy me. In the newsletter, Dan described the “dry cleaner’s secret” — a method that a dry cleaning franchise operation used to ramp up its business, quickly. Using a series of carefully-designed […]