While most of you were out having a wild Saturday night, I was home reading one of Dan Kennedy’s marketing newsletters. Go ahead. Envy me. In the newsletter, Dan described the “dry cleaner’s secret” — a method that a dry cleaning franchise operation used to ramp up its business, quickly. Using a series of carefully-designed […]
“You rarely see anyone with your company’s name tattooed on their ass.” — Jeffrey Gitomer to his Portland sales seminar audience, justifying his assertion that the company with the most loyal customer base is Harley Davidson. ______________________________________________________________________________________ Click here to learn the shocking truth about Phil Bernstein Click this link to subscribe to Portland’s Finest […]
My son Tyler won his Cub Scout Pack wreath-selling championship three years in a row. He did it the old-fashioned way — by personally calling his relatives and parents’ friends, and personally touring his dad’s office every year asking for the order. His younger brother Ryan followed that up by winning the Pack wreath sale trophy […]
Many in the marketing community have criticized FedEx for buying Kinko’s and changing its name (to FedEx Office) and culture. So it’s only fair to praise them for a very smart piece of word-of-mouth marketing. As I write this on Tuesday, March 10, FedEx Office stores across the country are printing resumes at no charge for […]