When People Walk Into Your Store

I spent part of this afternoon at an auto dealership. One of my radio stations had an appearance there (station van, tent, prizes). I arrived about 15 minutes before the appearance was scheduled to start. Couldn’t figure out where I was supposed to be, so I parked the car and walked, slowly, all the way […]

Selling On Your Voice Mail

This morning I made a phone call to J.R. Langlois, owner of The Safer Floor Store.  I got this voice mail greeting (I’m paraphrasing from memory): Hi, this is J.R. at the Safer Floor Store. I can’t come to the phone because I’m helping my customers prevent injuries and avoid lawsuits. Please leave a message and […]

The Great Twitter Challenge: A Review

The Great Portland – Vancouver Twitter Challenge is now history. When I started working on this, I wanted to see if Twitter could work as a marketing and promotions tool. My conclusion: yes, but it’s not ready to play a major role in most companies’ marketing plans. The negative: numbers, and tracking. Numbers first — […]

Great Twitter Challenge Prize #8

    PRIZE MUST BE PICKED UP IN PORTLAND Green Lubrication Solutions is providing a Motorsilk engine treatment, gas treatment, and transmission treatment — a $77 value. On the GLS website, CEO Randy Hufford says, In these expensive times, whether you are looking for better gas mileage or protecting your budget from costly vehicle repairs, […]

Great Twitter Challenge Prize #6

Prize #6 in the Great Portland – Vancouver Twitter Challenge is not one, but two — count ’em, two! — 1-hour marketing coaching sessions with Michael Thompson of Market Accelerators. One winner will win both hours. The sessions will be either by phone or in person, depending on the location of the winner. Michael is […]