I didn’t see this until a Wall Street Journal columnist complained about it (and by the way, YouTube remains the most miraculous invention of my lifetime). Kellogg did a wonderful job in selling the benefits of eating All-Bran cereal. Humor is in the eye of the beholder — you may or may not find the […]
One of the most common — and frustrating — conversations that advertising/marketing professionals have with their clients is the one where the client just wants to advertise when they have a special event, or at “peak” times of the year. The jeweler who only advertises at Valentine’s Day, Mother’s Day and Christmas The car dealer […]
It’s a reflex in many sales situations — when you’re competing with others who offer a similar product or service, the first impulse is to cut your price. What if, instead of reducing your price, you made sure you were the most expensive option in the category? Columnist Harold Meyerson recently discussed the concept of positional […]
These words were spoken, I’ll wager, by a couple of companies who recently advertised in the Oregonian. And it wasn’t the O’s fault. Names are withheld in the hope that they decide to give radio a try — why embarrass them publicly when we could play the hero instead? Advertiser #1 is a local clinic […]
This week’s Portland Business Journal has a feature (subscription required to access the link) on Tom Rennie, who owns a chain of auto detailing shops called Autobella. Rennie’s come up with a very inexpensive way to grab market share as his industry shakes out: Every week, Rennie pores over the Internet, calling detailing businesses he […]