Tuesday’s Wall Street Journal article on first-time Super Bowl advertisers begins this way: Super Bowl viewers will be on the lookout for rookie mistakes — and not just on the field. Advertising at the big game is a gamble for newcomers not just because of the rising cost of buying the ads — advertisers are […]
Over at Landing the Deal, Dan Tudor uses the launch of the $2,500 Tata Nano automobile as a jumping-off point in the debate over whether the lowest price always wins. Below are a couple of cases where it doesn’t: In his book Influence: The Psychology of Persuasion, Robert Cialdini writes of a jewelry store owner […]
The short answer is… um… no. A longer and more interesting answer appears on a recent episode of the public radio show This American Life. The episode is called “Shouting Across the Divide” (it originally aired in 2006) and concerns “what happens when Muslims and non-Muslims try to communicate, and misfire.” In a segment called […]
It’s a cliche in the sales and marketing world — people make buying decisions emotionally, not logically. Tracy Coenen of WalletPop offers evidence from the world of cosmetics. Citing a university study of 300 women in England, Coenen reports that women using a product that isn’t working are likely to keep using it — and […]
For those in any industry who agonize over their media choices and then have someone “just bang some copy out”, here’s more evidence that every word can be precious. Interesting article on msn.com about how the choice of words in a listing can increase — or lower — the perceived value of the house. “In […]