Here’s how: learn something valuable that your colleagues and competitors don’t know. Here’s one example: Every state has consumer protection laws designed to shield the public from deceptive advertisers. Many small business owners don’t know the laws, and can’t afford to pay a lawyer to keep them on the right side of the law. During my […]
Whose fault is it when you sell a great promotion idea and the client screws it up? My friend Rod Schwartz took issue when I said this on a recent post: “If you put together a program that drives traffic to your client’s website, and that traffic never turns into money, you have failed. Don’t […]
When you work on a marketing campaign, how can you make sure you’re targeting “the right people” with your message – the people who are most likely to do business with you? Advertising salespeople have access to a variety of research tools to make some educated decisions about the kind of people who are listening to, reading, […]
Some reasons to ponder come courtesy of a Roy Williams’ Monday Morning Memo essay, from way back in 2008. Read the whole thing here. Every point he makes is still valid today. Here are a couple: 2. reputation. Consider the people who don’t buy from you. Are they buying elsewhere because they haven’t heard about your company, […]
Have you ever gone to a client’s website and gotten lost? What did you do about it? If you’re a media advertising salesperson, it’s your responsibility. Photo by iQoncept/dpc I spent last week on the West Coast meeting with advertisers in partnership with a television station sales department. Preparing for the week, I spent time looking […]
