It helps to ask the right questions before you work on an advertising campaign. Ignorance of the law has a way of coming back to haunt you. Today’s Sales Training Lesson: How I Got Burned in a Presentation Five years ago, I had a great promotion idea for an auto dealer in San Diego. […]
The best salespeople read constantly. Books, newspapers, newsletters, online courses… and blogs. We live in an age where there is an enormous amount of great information available for free about business, marketing, advertising, and sales. Here is some required smartphone reading for anyone who works in media sales or advertising: Photo courtesy Hubspot Great Advertising, Marketing and […]
Sales Training From Amazon Because of the date of the announcement, it seemed like an April Fools joke. But Amazon was serious… and inspired. Amazon Dash is a pack-of-gum-sized button with an adhesive strip. It connects to your Amazon mobile app, and allows you to order a pre-chosen product in a predetermined quantity, just by […]
It’s not news that more and more searches are being done on mobile devices. Nor is it news that many of our clients have not gotten around to making their websites mobile-friendly. The time to do something about that is now — and that creates opportunity for those of in television, radio, or digital sales. In […]
Everyone says they’re customer-focused. The stark reality is that most of us aren’t. Sales coach Gavin Ingham recently expressed a frustration common to those of us in the sales training business — our clients want advice on how to close sales, but don’t seem interested in earning the right to make the sale in the first place: […]
