Category Archives: Sales
Tapping into Consumer Anxiety
Perry Marshall likes to say that the object of marketing is to enter the conversation that the prospect is already having in his or her head. A great example of this is featured in the New York Times this weekend. The item in question is called LENA (for “language environment analysis”). If you’re the parent […]
The Power of Free Samples
If you’re wondering how effective free samples are in influencing consumer behavior, a new study by the Oregon Department of Human Services provides a powerful answer. According to an article on Salem-News.com, Public health researchers analyzed survey responses from 2,684 new mothers. Almost 67 percent said they were breastfeeding at the time they left the […]
Health Club Advertising — Meant to Mislead?
Would you set up a system where you deliberately disappoint and anger the people who respond to your marketing? The fitness club industry appears to be doing just that. On the Get Rich Slowly blog, J.D. Roth details his adventures as he attempts to figure out what it will cost to join a health club. The post is called […]
2008 SalesGenie Ads — I Think They’ll Work
Time to follow up last year’s post on the SalesGenie Super Bowl ads. To start with, a note so that you don’t think I’m a complete boob: I hated them. Poor animation. Ethnically insulting, bordering on racist. Not even remotely clever. And yet… I think they’ll work. And by “work”, I mean bring in enough […]