If your business involves sales of any kind, the Internet is your best friend. You can now walk into an initial call armed with a remarkable amount of information on your prospect — industry trends, personnel moves, product lines, and more. The Internet can be an even better friend if you know some tricks and […]
Thursday’s Wall Street Journal has a fascinating article about Unilever’s efforts to promote Axe deodorant by producing a television series called “The Gamekillers”. It details the sometimes contentious negotiations between Unilever — who wanted to make sure that viewers got the connection between the program and Axe — and MTV, who feared that an explicit […]
I recently completed a 13-page white paper called “The Seven Deadly Advertising Mistakes and How to Fix Them.” It’s a study of some of the most common ways that companies waste their advertising dollars — along with suggestions to make those dollars work harder and smarter. Among the subjects I cover are: Why trying to […]
One answer to this question comes from a study conducted by the Stanford University School of Medicine and Packard Children’s Hospital. According to AdAge.com (thanks to Rick Lewis for alerting me to this), kids 3 to 5 years old were fed two sets of identical foods — some in McDonald’s wrappers and some wrapped in […]
“Your customers buy when they want to buy — not when you want to sell.” —– Clate Mask, Infusion Software Jane sells high-end furniture to homeowners in the Pacific Northwest. As a general rule, she only advertises when she has a sale or special event. In 2006, she decided to have a storewide year-end clearance […]