Category Archives: Sales
Beware the Dancing Bear
In a recent interview, marketing guru Dan Kennedy was asked about various techniques — online and offline — that marketers use to get people to pay attention. Here’s his take: “You’ve got to put people on a track with borders on it, that keeps them from wandering off in any direction, and moves them from […]
Attack of the Clutter Monsters
You’re on Candid (Cell Phone) Camera
Would you change anything about your store or office if you knew that your customers were recording their experiences, and could post them folr all the world to see? Well, it’s happening. Check out the cell phone camera slide show from Paul McEnany’s visit to Kohl’s. Thanks to Church of the Customer for turning me […]
“Your Call May Be Recorded…
…for quality and training purposes.” How often have we heard that line? It generally happens when we call a large company’s customer service line — and it’s the company doing the recording. Let’s turn that on it’s head. What if you’re the company, and your customers are doing the recording. To hold you to your […]