A few years ago I met with the owner of an upscale ladies shop in a southeastern state. The store sold a wide variety of women’s clothing, but the biggest revenue category was shoes. Apparently, ladies buy shoes. Who knew? [UPDATE 4/14, 1PM PACIFIC]: As Susan Rich points out in the comments below, this technique can […]
As Facebook’s organic reach – the free publicity a business used to be able to get on its “fan page” – drops to near zero, a technique I wrote about a couple of years ago becomes even more powerful. In 2013 I met with with the owner of an upscale ladies boutique in the southeast. […]
This is particularly good for bloggers, but can work for other online platforms as well. And you can’t beat the price — it’s free! Tech Tool Tuesday for Salespeople ClickToTweet is a website that makes it easy for readers to tweet sentences from your blog or web post. It does so by generating a link […]
Some reasons to ponder come courtesy of a Roy Williams’ Monday Morning Memo essay, from way back in 2008. Read the whole thing here. Every point he makes is still valid today. Here are a couple: 2. reputation. Consider the people who don’t buy from you. Are they buying elsewhere because they haven’t heard about your company, […]
Ani DiFranco once said that every tool is a weapon if you hold it right. LinkedIn can be a very powerful sales weapon — but it will backfire if you don’t use it correctly. LinkedIn has become a powerful tool for researching and making contact with new prospects. But like any other tool, there’s a right […]
