I was meeting with the owner of an upscale ladies boutique in a southeastern state. Although the store sold all manner of women’s clothing, the largest revenue driver was shoes. Apparently, ladies love shoes. Who knew? The conversation had just turned to social media, and I asked the owner how effective the store Facebook page […]
Alternate title: “Some Companies Just Don’t Care” People in the customer-service advice-giving business love to tell the story of United Airlines and Dave Carroll. It’s a very entertaining tale of a customer who, having felt mistreated, used the power of the internet to do an enormous amount of damage to a large company’s reputation. It’s […]
Facebook… Twitter… Foursquare… Youtube. Each has its place in the social media universe. The folks at EPICponyz are here to help you cut through the thicket. Click here for a description of how the same event could be reported on six different social media sites. __________________________________________________________________________________ Email Phil Bernstein here. Like what you’re reading? […]
After a flurry of reports that the viral hit “Old Spice Guy” campaign had resulted in a sales drop, some more numbers are in. Brandweek reports that: According to Nielsen, sales of Old Spice Body Wash—the line touted in the Wieden + Kennedy-created campaign—rose 11 percent over the past 12 months and since the effort […]
With a son about to graduate from college, I find myself reading articles on job-hunting that I might have otherwise skipped. CNN.com reports on copywriter Alec Brownstein, who tapped into the power of Google Adwords: While Googling some of his favorite creative directors, he came up with a brilliant self-marketing campaign.After noticing there were no […]