How to Convert Contest Entrants into Customers

As reported in an earlier post, my company will soon be launching the “Green Home” contest — an online lead-generation promotion for Portland-area environmentally-conscious home improvement companies. We’re going to be delivering thousands of leads to the contest sponsors, and I was looking for “out of the box” ideas on how to turn those entrants […]

For Portland/Vancouver Home Improvement Companies Only

This is a confidential message intended for Portland-area companies home remodeling or home improvement businesses. If you are not interested in talking to local homeowners in Northwest Oregon or Southwest Washington, you are forbidden to read this post. Please log off immediately. Are they gone? Good. Now that it’s just us, I wanted to tell […]