Tag: home remodeling

Home Improvement Advertising Case Study: Energy Guard

As one of Milgard Windows’ top dealers, Energy Guard Windows and Doors has a lot to offer — great products, 27 years of expertise, and first-class installation. For several years, Energy Guard has held Smart Home Seminars where homeowners can learn everything they need to know about replacing their windows.

I’ve sat in on the presentation, and can tell you it’s far more than a sales pitch. There was a tremendous amount of valuable information on materials, energy savings, installation issues, and the new Federal tax credits.

Recently, Energy Guard used radio advertising for the first time to promote a seminar. In the video below, owner Darren Mankin talks about how it went:

[youtube=http://www.youtube.com/watch?v=–xw0MYd-U8]

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For Portland/Vancouver Home Improvement Companies Only

This is a confidential message intended for Portland-area companies home remodeling or home improvement businesses. If you are not interested in talking to local homeowners in Northwest Oregon or Southwest Washington, you are forbidden to read this post. Please log off immediately.

Are they gone? Good. Now that it’s just us, I wanted to tell you about a lead-generation program that my company will be doing in September.

Can you help Portland-area homeowners save energy and reduce their impact on the environment? Then they want to talk to you. Clear Channel’s Green Home contest can put you in touch.  

Beginning in September, we’ll be promoting the Green Home Contest on all five of our radio stations and web sites. Listeners will log on and enter to win prizes that help them live greener lives. They’ll be interested in:

  • Insulation
  • Green Kitchen Materials
  • Environmentally Friendly Lighting
  • Energy-Saving Heating and Air Conditioning
  • “Green” Furniture
  • Sustainable Flooring 
  • … and much more.

Once they enter the contest, we’ll have their opt-in contact information — thousands of names, addresses, email addresses and phone numbers of people who have told us they’re interested in what you’re selling. And if you’re a category-exclusive sponsor of the Green Home contest, we’ll give that information to you.

Interested in these leads? Email me here to find out more, or call me at 503-323-6553.