One answer to this question comes from a study conducted a few years ago by the Stanford University School of Medicine and Packard Children’s Hospital. According to AdAge.com, kids 3 to 5 years old were fed two sets of identical foods — some in McDonald’s wrappers and some wrapped in plain paper. They overwhelmingly preferred […]
Whenever we present an advertising plan to a new client, one of the first questions we hear (right after “How much will it cost”?) is “How long will it take to work?” It’s a difficult question to answer — some products are impulse buys while others require painstaking research… some people need it now while others […]
The #1 competitor you face today isn’t another company. It’s the customer’s decision to do nothing, to make no change at all…The value they perceive that you offer isn’t big enough to offset what they think it will cost to implement something new.” — Kevin Davis, President of TopLine Leadership and author of “Slow Down, […]
The other day my ex-radio colleague and fellow blogger Jennifer Schurter brought the a recent Quiznos commercial to my attention. Quiznos has decided to use singing cats to promote their new value menu: In this endeavor, Quiznos is emulating Mcdonald’s’ iconic singing fish campaign. Like McDonald’s, they’re using a deliberately-obnoxious singing “animal” to cut through […]
One answer to this question comes from a study conducted a few years ago by the Stanford University School of Medicine and Packard Children’s Hospital. According to AdAge.com, kids 3 to 5 years old were fed two sets of identical foods — some in McDonald’s wrappers and some wrapped in plain paper. They overwhelmingly preferred […]