The next time some ad agency demands “added value” and won’t give you any direction as to what they want, give ’em this. I found it on Tara Bloom’s “Ditch the Dusty Widget” blog, and it’s perfect for Mother’s Day. You can thank me later. ______________________________________________________________________________________ Click here to learn the shocking truth about Phil […]
My colleague Jennifer Schurter has an interesting post on “greenwashing” — the practice of making dubious environmental claims in a marketing campaign. I found it especially timely, having recently encountered: 1. Three different dry cleaners claiming to be “environmentally friendly”. One has made that claim for years; the other two recently added signage to that […]
You can buy brussel sprouts just about anywhere. But only at Seattle’s Pike Place Market can you buy… By the way, if you’d like to buy some 30-second Messages of Prosperity Generation, give me a call. And if you have a name for radio commercials that’s better than that one, I’m open to suggestion. Leave […]
As one of Milgard Windows’ top dealers, Energy Guard Windows and Doors has a lot to offer — great products, 27 years of expertise, and first-class installation. For several years, Energy Guard has held Smart Home Seminars where homeowners can learn everything they need to know about replacing their windows. I’ve sat in on the […]
I’ve made the Sweet 16 (out of more than 100 entries) of the Inside Sales Experts Elevator Pitch Contest. For the next 72 hours (as of March 26), I’m up against the always-dangerous Joseph Kupstas of Goodfellas Construction. If you could take a moment to click here and vote for Phil Bernstein, my mother would […]