When selling, remember: If you don’t admit the downside, they won’t believe the upside. — Roy Williams Lively discussion in progress on AdRants (see the comments) regarding Ford’s new ad campaign, “Drive One”. I admit to a rooting interest here, since I have two Ford dealers as clients. The author of the post is hard […]
I didn’t see this until a Wall Street Journal columnist complained about it (and by the way, YouTube remains the most miraculous invention of my lifetime). Kellogg did a wonderful job in selling the benefits of eating All-Bran cereal. Humor is in the eye of the beholder — you may or may not find the […]
One of the most common — and frustrating — conversations that advertising/marketing professionals have with their clients is the one where the client just wants to advertise when they have a special event, or at “peak” times of the year. The jeweler who only advertises at Valentine’s Day, Mother’s Day and Christmas The car dealer […]
These words were spoken, I’ll wager, by a couple of companies who recently advertised in the Oregonian. And it wasn’t the O’s fault. Names are withheld in the hope that they decide to give radio a try — why embarrass them publicly when we could play the hero instead? Advertiser #1 is a local clinic […]
These come courtesy of Roy Williams’ Monday Morning Memo, this week entitled “Blind Spots”. Just two points to consider — read the whole thing here. 2. reputation. Consider the people who don’t buy from you. Are they buying elsewhere because they haven’t heard about your company, or is it because they have? I’ve never met […]