Ford Hands Over the Keys to Fiesta Marketing

When I started working for the New York Mets in 1986, there was a nice clean line between the fans and the game: 1. The players played the game 2. The fans watched. There were exceptions — I remember a particularly violent Upper-Deck encounter between a group of intoxicated corrections officers and everyone around them […]

Cheap Marketing Tip: Give Your Common Product an Uncommon Name

You can buy brussel sprouts just about anywhere. But only at Seattle’s Pike Place Market can you buy… By the way, if you’d like to buy some 30-second Messages of Prosperity Generation, give me a call. And if you have a name for radio commercials that’s better than that one, I’m open to suggestion. Leave […]

Vote For Phil Bernstein in the Elevator Pitch Contest

I’ve made the Sweet 16 (out of more than 100 entries) of the Inside Sales Experts Elevator Pitch Contest. For the next 72 hours (as of March 26), I’m up against the always-dangerous Joseph Kupstas of Goodfellas Construction. If you could take a moment to click here and vote for Phil Bernstein, my mother would […]

Lord & Taylor — Purveyor of Fine Hooker Fashions?

The full page ad in Sunday’s New York Times offers an Ellen Tracy Trench for $150. There’s a color photograph, and the caption underneath says THERE’S NOTHING NAUGHTY ABOUT BUYING THIS TRENCH… WEARING IT, HOWEVER, IS ANOTHER STORY. Who might buy — and wear — a coat like this? I’m thinking that the target is, […]