…when Sesame Street does a parody, and never mentions the product — because they don’t need to. Congratulations to Wieden + Kennedy and Old Spice. ___________________________________________________________________________ Email Phil Bernstein here. Like what you’re reading? Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here. Become a Phil Bernstein Portland’s Advertising Expert Facebook Fan here.
I’m a Delta Airlines frequent flyer. Not quite George-Clooney-“Up In The Air”-frequent, but I average two round-trips a month on the airline, have managed to hit Gold Medallion status, and have an outside shot at Platinum. A week ago, I was one of 180 passengers who had to hike from one terminal to another at […]
Tom Gill Chevrolet, a dealership in Florence, Kentucky (near Cincinnati), is offering an interesting gift-with-purchase: dinner with Pete Rose. Be offended, or saddened, if you wish. Pete has to make a living, and he’s not allowed to do it in baseball. The only thing I want to know is whether it works.If this promotion sells […]
In the past decade, we’ve lost some important behind-the-scenes giants in the world of brands. Adolph Levis, who developed the Slim Jim meat snack, died in 2001. – Arthur Schiff, the advertising copywriter who coined the phrases “But wait, there’s more!”, “Isn’t that amazing?” and “Now How Much Would You Pay?” passed away in 2006. […]
After a flurry of reports that the viral hit “Old Spice Guy” campaign had resulted in a sales drop, some more numbers are in. Brandweek reports that: According to Nielsen, sales of Old Spice Body Wash—the line touted in the Wieden + Kennedy-created campaign—rose 11 percent over the past 12 months and since the effort […]