My colleague Jennifer Schurter has an interesting post on “greenwashing” — the practice of making dubious environmental claims in a marketing campaign. I found it especially timely, having recently encountered: 1. Three different dry cleaners claiming to be “environmentally friendly”. One has made that claim for years; the other two recently added signage to that […]
I’ve made the Sweet 16 (out of more than 100 entries) of the Inside Sales Experts Elevator Pitch Contest. For the next 72 hours (as of March 26), I’m up against the always-dangerous Joseph Kupstas of Goodfellas Construction. If you could take a moment to click here and vote for Phil Bernstein, my mother would […]
Dr. Floyd Kasch operates Sleep Dentistry of Portland. As the name suggests, Dr. Kasch concentrates on sedation dentistry. His target patient is someone who is afraid of going to the dentist. I’ve seen statistics indicating that up to 40% of the population does not see a dentist regularly; in many cases this is because of […]
Dan O’Day recently posted the story of a gift store owner who was making a potentially-extremely-costly decision. He was about to prominently feature this mistake in his radio ad. The mistake was an obvious one, but neither the owner nor the station Account Executive noticed it. Luckily, the production director spotted it in the copy, […]
The cover story in the current Business Week contains a powerful photograph of a man in New York’s Times Square. I don’t know him or anything about his situation, and hope he finds a job soon. But I can’t help but lament the opportunity he may have missed. Within that missed opportunity is a copywriting […]