This afternoon, Rick Lewis directed my attention to AdAge.com. On the site, Matthew Creamer salutes Kimberly-Clark, whose brand Kotex U is …keeping a cheeky Australian campaign featuring a woman, her animated beaver and the tagline “You’ve only got one. So for the ultimate care down there, make it U.” Not surprisingly the ad has sparked […]
“It was the day my grandmother exploded”. That’s the opening line of The Crow Road by Iain Banks. The book opens in the chapel of a crematorium in Scotland. The narrator has returned for a funeral. Although this is from a novel, it’s a great example of an opening line that compels the reader, or […]
I recently stumbled on a social networking site called Biznik. It’s been described as like LinkedIn, but with more social interaction and ways to promote. This evening, I set up a profile, and found one local person I know already on the network (hi, Michael!). The basic membership is free, but there are more goodies […]
Have you ever looked at a lawn sign ad — one for something other than a political candidate — and wondered how successful that marketing approach really is? Me neither. Robert J. Moore, on the other hand, got to wondering. While driving through Glassboro, New Jersey, he saw a lawn sign advertising an online dating […]