Anyone who has sold television advertising has run into this objection when presenting the schedule: “I never watch that show”. The client, of course, believes that if he or she never watches it, then nobody watches it. Now that our business has expanded into the online arena, there’s a new variation on the theme: “I […]
In the video below, Bob Hoffman, the Ad Contrarian, tackles the claims of many that traditional advertising is dead. I’m sorry, you simply cannot kill advertising. On the final day, when the big flaming asteroid bears down on our poor little planet and all is destroyed, there’ll be only two things left: cockroaches, and […]
I was meeting with the owner of an upscale ladies boutique in a southeastern state. Although the store sold all manner of women’s clothing, the largest revenue driver was shoes. Apparently, ladies love shoes. Who knew? The conversation had just turned to social media, and I asked the owner how effective the store Facebook page […]
Recently a television Account Executive in Iowa brought me a copy of the local YellowBook – one of the two “major” phone directories in that part of the state. She showed me an ad that appears just inside the front cover. The headline was “Directory Options”, and the first line read: “To opt out of […]
Here’s a terrific example of a medical practice capitalizing on current events: A Green Bay Lasik doctor is offering free lasik surgery to the replacement referees who blew the “touchdown” call at the end of the Packers/Seahawks game. Dr. Christopher Smith of Optivision Eye Care in Appleton told WFRV-TV, “The referees obviously had some vision […]