National Public Radio Wants You to Buy Radio Advertising

I’m not familiar with Warren Berger. But if “All Things Considered” wants to run an interview with a guy who recommends buying radio commercials, I’m gonna post it. _______________________________________________________________________________________________________ Check out Phil Bernstein’s Facebook Fan Page — and become a Fan – here Click here to learn the shocking truth about Phil Bernstein Click this link […]

A New Press Release Tool Treats The Symptom…

… but perhaps not the underlying problem. My friend Rita Radostitz recently sent me an article from David Henderson’s blog. Henderson, a PR consultant and former CBS News correspondent, writes about David Meerman Scott’s new Gobbledygook Grader. The Gobbledygook Grader is an online tool designed to ferret out “gobbledygook, jargon, cliches and over-used, hype-filled words.” Copy your […]

New Era Makes a Marketing Challenge Go Away… Almost

The Sunday New York Times has a look at American Idol contestant Adam Lambert. Lambert is… 1. Widely rumored to be gay, and 2. Widely considered a favorite to win the competition Homosexuality has always had a significant place in the arts, but because the vast majority of the marketplace is straight, those in charge […]

Ford Hands Over the Keys to Fiesta Marketing

When I started working for the New York Mets in 1986, there was a nice clean line between the fans and the game: 1. The players played the game 2. The fans watched. There were exceptions — I remember a particularly violent Upper-Deck encounter between a group of intoxicated corrections officers and everyone around them […]

Lord & Taylor — Purveyor of Fine Hooker Fashions?

The full page ad in Sunday’s New York Times offers an Ellen Tracy Trench for $150. There’s a color photograph, and the caption underneath says THERE’S NOTHING NAUGHTY ABOUT BUYING THIS TRENCH… WEARING IT, HOWEVER, IS ANOTHER STORY. Who might buy — and wear — a coat like this? I’m thinking that the target is, […]