Have you ever looked at a lawn sign ad — one for something other than a political candidate — and wondered how successful that marketing approach really is? Me neither. Robert J. Moore, on the other hand, got to wondering. While driving through Glassboro, New Jersey, he saw a lawn sign advertising an online dating […]
I’m working with a Portland insurance company on a radio-and-internet campaign that hit the airwaves this week. The recruiter needs salespeople, and this is what he told me: Each year, he hires roughly 100 sales agents 50 of those agents will be gone before the end of their first year Of the 50 who remain, 25 […]
Ed Ridgway is a marketing consultant to the dental industry. Based in Pennsylvania, Ridgway consults with dental practices all over the country. He also publishes a blog called The Dental Marketer. June was a rough month for many dentists. Some reacted by scaling back their marketing, and others stuck with the plan they had in […]
This doesn’t really have anything to do with advertising — at least not directly — but my wife just alerted me to the fact that the man who co-wrote the best-selling travel guide 100 Things To Do Before You Die has died at the age of 47. ___________________________________________________________________________________ Click this link to subscribe to Portland’s Finest […]