A quick follow-up to Wednesday’s post on airline ads. What the heck, why not just paint the whole airplane? On Ideoblog, Larry Ribstein’s posted a picture of a plane he rode, emblazoned with the Highland Park distillery logo. Apparently, if you ask they’ll give you a small bottle of whiskey.Here’s hoping the pilot wasn’t partaking… […]
I subscribe to Roy Williams‘ view that campaigns rarely fail because they use the wrong medium; they fail because they deliver the wrong message. But it’s an uphill battle — one of the most common objections an advertising salesperson hears is “We tried [name of medium here] and it didn’t work.” The other day a […]
On LinkedIn’s Answers Forum, Don Carli asked this question: Is it important for advertisers to know the carbon footprint of the advertising media they buy? My answer, which I didn’t spend a lot of time thinking about, was this: While there may be exceptions (skywriting comes to mind), in general, carbon footprint has to rank […]
For those who have sent out press releases, only to be met with complete indifference: Tara Bloom’s blog Ditch the Dusty Widget points us to a New York Times article on getting your press release noticed, and used. From the Times article: Those who make their living composing news releases say there is an art […]