My former colleague Randy White is an activist in the Peak Oil movement. On his Lawns to Gardens Blog he’s posted a split-screen video. On the right side, a very attractive young woman, dressed for extremely warm weather, does a dance that would melt a glacier. On the left side, the same woman (I think), […]
Ben McConnell of Church of the Customer has made a yearly tradition of keeping all of the direct mail he receives during the holiday season — and putting it on a scale. This year: 21.5 pounds. Up over two pounds from last year, and a more-than-50 percent increase from 2005. His post gives some examples […]
If you work with clients on their advertising, you’ll eventually encounter the business person who confuses response with results. Response is when the guys at the country club tell you how funny your commercials are. Results is when your commercials cause a whole bunch of good prospects to become good customers. Last month, I probably […]
Each year, the folks at Lake Superior State University ask the public to submit expressions that have become cliches. And on New Year’s Day, they issue a list of those expressions that are heretofore banned. More than 2000 cliches were nominated, and they’ve been whittled down to 23 used-up words and phrases. Smart move on […]