Category Archives: Phil Bernstein
When People Walk Into Your Store
I spent part of this afternoon at an auto dealership. One of my radio stations had an appearance there (station van, tent, prizes). I arrived about 15 minutes before the appearance was scheduled to start. Couldn’t figure out where I was supposed to be, so I parked the car and walked, slowly, all the way […]
Selling On Your Voice Mail
This morning I made a phone call to J.R. Langlois, owner of The Safer Floor Store. I got this voice mail greeting (I’m paraphrasing from memory): Hi, this is J.R. at the Safer Floor Store. I can’t come to the phone because I’m helping my customers prevent injuries and avoid lawsuits. Please leave a message and […]
The Great Twitter Challenge: A Review
The Great Portland – Vancouver Twitter Challenge is now history. When I started working on this, I wanted to see if Twitter could work as a marketing and promotions tool. My conclusion: yes, but it’s not ready to play a major role in most companies’ marketing plans. The negative: numbers, and tracking. Numbers first — […]
Great Twitter Challenge Prize #8
PRIZE MUST BE PICKED UP IN PORTLAND Green Lubrication Solutions is providing a Motorsilk engine treatment, gas treatment, and transmission treatment — a $77 value. On the GLS website, CEO Randy Hufford says, In these expensive times, whether you are looking for better gas mileage or protecting your budget from costly vehicle repairs, […]