In case you were thinking that the recent Presidential election signals a new, color-blind United States of America, there’s some evidence that we may not be there yet. A Savannah, GA auto dealer named O. C. Welch was in a foul mood one day recently, and happened to be near a microphone. You can hear […]
The cover story in the current Business Week contains a powerful photograph of a man in New York’s Times Square. I don’t know him or anything about his situation, and hope he finds a job soon. But I can’t help but lament the opportunity he may have missed. Within that missed opportunity is a copywriting […]
… may be the lowly Post-It Note. According to Roger Dooley’s Neuromarketing Blog, using a Post-It Note to personalize a sales letter can make a huge impact: In Yes! 50 Scientifically Proven Ways to Be Persuasive, Robert Cialdini describes an interesting twist on the handwritten note. A survey was mailed with three cover letter configurations: […]
Sometimes innovation means going backwards. And sometimes it means moving an old concept to a new industry. Much has been made lately about the return of the layaway plan — a long-out-of-fashion retail program in which an item is kept at the store while the customer makes payments on it. Until recently, the layaway had […]
Brett Duncan of Dallas writes an eclectic blog called “Marketing in Progress”. I check in often to find out what’s on his mind, and, occasionally, steal an idea or two. Not long ago Brett and I had an extended email conversation. You’ll find Part 1 here. Among other topics, we cover personal branding, where radio […]